Marketing:
Marketing’s main objective is to create awareness and value for the product. Our unique approach to connecting with consumers emotionally is featured by Sport Marketing, Culture Marketing, Communication, Advertising and Brand Marketing. All of them need to interlink with each other and work closely together with Off- and On-Premise in order to create the best result.

Sales:
Sales is broken into two sections: Off-Premise and On-Premise. Off-Premise is comprised of grocery stores, convenience stores, gas stations and more. It is where consumers pick up a Red Bull for later. A strong in-store presence, the right pricing and adequate promotion support are crucial. On-Premise is where the product is purchased for immediate consumption, at night or during the day at venues such as clubs, bars, restaurants… Having a strong presence in these environments builds our aspirational brand image and helps us to confirm existing consumers, win new ones and defend our leadership.

Proven excellence in your academic life to date resulting in a Bachelor degree, graduated/graduating between 2013 and December 2015, together with extra-curricular achievements that reflect your proactive mentality and your ability to manage complex projects and balance priorities. In addition we would like to see a history of pursuing personal passions that demonstrate that you are dreaming up big ideas and making them happen.
Must be fluent in written and spoken English & Portuguese. Additional languages are considered an asset.
A track record of success, which can be seen in your internships or other relevant work experiences. Furthermore you must have gained international or diverse cultural experiences through internships abroad, study abroad or other learning programmes.
In matters of mobility, you need to be willing to live in Sao Paulo during the programme and be open to relocate to a different Brazilian region after the end of the programme.

Em 1982, Dietrich Mateschitz tomou conhecimento dos produtos chamados “bebidas tônicas", cuja popularidade tinha sido difundida por todo o Extremo Oriente. Ele desenvolveu essa ideia de comercializar essas bebidas funcionais fora da Ásia enquanto ele estava sentando em um bar no Hotel Mandarim, em Hong Kong. Em 1984, Mateschitz fundou a Red Bull. Ele aperfeiçoou o produto, desenvolveu um conceito único de marketing e começou a vender o Red Bull Energy Drink no mercado austríaco em 1987. Esse não era somente o lançamento de um produto completamente novo, na verdade, era o nascimento de uma categoria de produtos totalmente nova. Hoje, Red Bull está presente em mais de 160 países.