Every one of us is unique, with different passions, talents, and goals.

This programme is designed to draw out the best in you. We provide you with the opportunities to prove your capabilities and pursue your potential. Our graduates have big roles that come with real responsibility. Your delivery and contribution during the programme will shape the scope of your future at Red Bull.

At Red Bull we offer a development programme that will be driven by what you need to learn and experience in order to succeed in your role. The Graduate Programme follows Red Bull’s self-directed development philosophy, where approx. 70% of your learning and development is derived from “on-the-job” experiences, 20% through feedback and relationships and the remaining 10% from formal training. This will enable you to go further and grow faster.

- On-The-Job Experience:

You will have the opportunity to dive in head first on Day 1. Along with the core function of your role you will be accountable for project ownership and overcoming business challenges related to your department’s objectives. Additionally, in order to gain broader insight into the business you’ll have a job rotation within a function that has a close link to your role. This will provide you with the opportunity to work with related departments and associated teams.

- Feedback & Relationships

As part of your onboarding you will experience the ‘wingman’ programme which is a buddy system for new hires and a way for you to network with your peers. You will also follow the Red Bull Performance Cycle which is designed to help you achieve peak performance. Ongoing feedback and performance evaluations will help determine where you currently stand and how you can develop further.

- Formal Training:

You have spent your life in lectures; now it’s time to put these learnings into practice. We believe in interactive, practical & relevant workshops that will give you key information needed to perform at Red Bull, incorporating learnings from our world class athletes, artists and business professionals. You will attend an intensive development training designed specifically for our Graduates, as well as functional training specific to each department.

Proven excellence in your academic life to date resulting in a Bachelor degree in Business Administration, Advertising, Marketing, Communication, Economics or Engineering (completed before January 2016).

Proven extra-curricular achievements and a history of pursuing personal passions.

Must be fluent in English written and spoken. Additional languages are considered an asset.

Work experience is essential (e.g. internships).

Must have gained international or diverse cultural experiences.

Em 1982, Dietrich Mateschitz tomou conhecimento dos produtos chamados “bebidas tônicas", cuja popularidade tinha sido difundida por todo o Extremo Oriente. Ele desenvolveu essa ideia de comercializar essas bebidas funcionais fora da Ásia enquanto ele estava sentando em um bar no Hotel Mandarim, em Hong Kong. Em 1984, Mateschitz fundou a Red Bull. Ele aperfeiçoou o produto, desenvolveu um conceito único de marketing e começou a vender o Red Bull Energy Drink no mercado austríaco em 1987. Esse não era somente o lançamento de um produto completamente novo, na verdade, era o nascimento de uma categoria de produtos totalmente nova. Hoje, Red Bull está presente em mais de 160 países.